Fill Your Funnel by Tom Hopkins

Author:Tom Hopkins
Language: eng
Format: epub
Publisher: Made For Success Publishing
Published: 2018-08-12T16:00:00+00:00

You’ll be better off with a series of short, to-the-point videos than with one long video that covers everything a potential client may need to know.

When you’re developing your videos, think of having an introduction video that tells your story and then think about videos that relate to a specific trend or subject in your industry. For example, if you’re in real estate, you might develop a video on how to enhance curb appeal or how save money on heating and cooling costs. Or, you might create a video on how buyers can save time on research when looking for a home.

If you’re in insurance, you might develop a video on how to shop the best insurance rate without jeopardizing the quality of coverage. Remember that people buy emotionally, then rationalize their decisions with logic. Your videos need to appeal to both emotion and logic in order to contribute effectively to your sales process.

For the actual recorded message, you can either use a professional announcer or narrator to read your script, or you can develop what’s called a personal brand video. With a personal brand video, you would be on camera and someone else would be interviewing you—asking typical buyer questions so you can provide the right answers. You’ve probably seen this done on a broadcast television show such as 60 Minutes where there is a camera over the shoulder of each person, shooting the questions and answers. That way it appears you’re speaking directly into the camera. It’s a great way to get over any nervousness about speaking directly into the camera as a trained actor would. In some cases, the interviewer would be off camera completely. A video professional could help you choose what will best suit your needs.

During editing, your production company would only use the best cuts. They would also add your name, logo, and contact information to the screen and little of what we like to call video magic—style elements to make your video as professional as anything you’d see on television.

Here’s something to consider: Google recommends that you include your contact information within the first five seconds of your videos as well as at the end of each. Some people will seek out your videos just for that contact information and click away. Others might not think they want it in the beginning, but change their minds it after viewing the entire video.

Other important videos to consider in your series would be product-specific. Show your products up close. Show them in use, demonstrating the most popular benefits.

Be prepared to do the work of reaching out to satisfied clients to capture video testimonials. There’s nothing like having your clients do your selling for you! It’s an extremely powerful tool. Note that some companies don’t allow their employees or staff members to provide testimonials. Don’t get your heart set on any one person giving you a great testimonial. Be prepared to ask for several. Then, use the best ones you get.

Once your videos are complete, we recommend that you set up a YouTube channel for hosting them.

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